The advancement of technology has greatly influenced the way information is disseminated, processed, stored, collected, and presented in today’s digital era. One of the most evident developments in information technology today is the Internet, which has become an essential part of daily life.
The Internet provides businesses with strategic advantages by enabling them to utilize various digital features to stay competitive, leading to the emergence of Internet marketing, including catering businesses. One examples of the social media platform is Instagram.
With millions of users worldwide, Instagram offers a valuable opportunity for catering businesses. Instagram is also expected to help small businesses, Such as Dewi Open Kitchen’s small catering businesses to promote themselves to reach potential customers.
However, Dewi Open Kitchen’s catering needs to implement strategies due to growing competition to help them differentiate themselves. Facing this challenge of tough competition in internet marketing, Dewi Open Kitchen’s catering must understand the concept of internet marketing methods.
To achieve these goals, Dewi Open Kitchen’s catering must integrate effective methods such as Search Engine Optimization (SEO). By applying SEO methods to Dewi Open Kitchen’s Instagram it may improve discoverability and enhance user engagement on Dewi Open Kitchen’s Instagram.
Search Engine Optimization (SEO) is recognized as one of the most evident developments in information technology. SEO refers to a method of improving search engine rankings to ensure that users receive the most relevant search results.
It is considered to be an efficient way to optimize the eminence and degree of user traffic by the intrinsic search possibilities for the given website or domain (Almukhtar, F., Mahmoodd, N., & Kareem, S. (2021)).
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There are two parts of SEO optimization, On page and Off page optimization.
1. On-page Optimization
This refers to the optimization efforts made directly within the website. on-page optimization focuses on improving internal components such as the placement of keywords in critical areas like the title tag, meta description, and page structure.
2. Off-Page Optimization
Unlike on-page optimization, which focuses on internal site improvement, off-page optimization deals with external factors that influence a website’s ranking (Arifin, B., Hudalil, A., & Ahiruddin, A. (2019)).
The Strategy of SEO for Instagram Posts
Instagram, in particular, has become an essential platform for displaying products, services, and brand identity. Dewi Open Kitchen’s catering can utilize Instagram to highlight its menu, share customer testimonials, and engage with potential clients through visually appealing content.
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It is important to implement the right strategies for small Catering businesses aiming to attract more customers and increase engagement.
1. Optimize Account Profile for Search
An Instagram profile serves as the first point of contact between businesses and potential customers. The account must be set to public ensuring that all content is readily accessible to users searching for relevant services to maximize visibility.
Furthermore, the profile name and username should be consistent with the business name also Selecting a high-quality, professional profile picture, such as a company logo, reinforces brand identity and credibility (Kala’lembang, A., Rahayu, W. A., Widayanti, L., Fitria, V. A., & Riska, S. Y. (2023))
2. Incorporate Primary Keywords in The Display Name
The primary keyword is crucial to enhance search visibility. It will more likely to appear as suggested account in search result if Dewi Open Kitchen’s Instagram account incorporates relevant keywords in its display name.
3. Use Keywords in Hashtags
Using hashtags can be one of effective way to make the posts discoverable to Instagram visitors (Kala’lembang, A., Rahayu, W. A., Widayanti, L., Fitria, V. A., & Riska, S. Y. (2023)).
Determine hashtag categories for the posts, such as the business name, primary keywords, and secondary keywords. Additionally, create relevant hashtags for the posts and add a variety of related hashtags, allowing visitors to find the posts
4. Optimize The Instagram Bio
Dewi Open Kitchen’s Instagram bio should using incorporate topic that complement the primary keyword by using language that aligns with the businesses or personal branding the Instagram account.
5. Use Alt Text
Alt text may assist Instagram’s algorithm in showcasing posts to users who engage with similiar content. additionally it enhances Google’s ability to index Instagram posts based on their description.
To add alt text, first prepare the post, then navigate to the “Advanced Settings” section while adding a caption and select “Write Alt Text.” (Kala’lembang, A., Rahayu, W. A., Widayanti, L., Fitria, V. A., & Riska, S. Y. (2023)).
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Conclusion
In today’s digital world, maintaining a strong social media presence is essential for businesses, including Dewi Open Kitchen’s catering businesses. However, Dewi open kitchen’s catering must adopt well-planned strategies to enhance their visibility and reach due to increasing competition.
Implementing Search Engine Optimization (SEO) methods is a crucial step in achieving this goal. By incorporating relevant keywords, utilizing targeted hashtags, crafting an optimized bio, and leveraging alt text, Dewi Open Kitchen can significantly improve its discoverability on Instagram.
A well-executed SEO strategy enables Dewi Open Kitchen to attract the right audience, increase engagement, and convert potential customers into loyal clients.
As Instagram’s search algorithms continue to evolve, staying informed about the latest SEO practices will be key to maintaining a competitive edge and sustaining long-term growth.
Writer: Karina Putri Ani
Student College of University of Informatika Universitas Muhammadiyah Malang
Editor: Ika Ayuni Lestari
Language: Rahmat Al Kafi
Reference
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